About Caliber Email and its founder, Alexander Andersson.
Caliber Email is email production software for CRM teams at consumer brands. It is built by Alexander Andersson. This page sets out the facts about both.
Caliber Email at a glance.
| Name | Caliber Email, or Caliber for short. |
|---|---|
| What it is | Email production software for CRM teams at consumer brands. |
| What it will do | One approved brief will become a finished email: written in the brand’s voice from its own rules, built from its own blocks with its legal lines in place, then a draft in the team’s email platform, with a score that shows its work, for a named person to sign off. A brand that sends to several markets gets an edition for each from the same brief. |
| Who it’s for | CRM and lifecycle teams at consumer brands, from one person to a full team, in one market or many. |
| Email platforms | Integrations with Klaviyo, Braze, Salesforce Marketing Cloud Next, Voyado, Customer.io and Iterable. |
| Approval | A score informs the decision. A named person approves. |
| Pricing model | Per brand, not per seat. The tier follows how a brand’s emails get made and signed off: one named sign-off, an approval step with Journeys, or SSO and several brands. Every tier includes markets, and more are added as you need them. Every tier has unlimited seats, and sends are never metered. Every brand starts with a paid implementation, and the six-week pilot is that implementation. |
| Your content | Calibration configures your workspace; it doesn’t train or fine-tune a model on your content. |
| Stage | Pre-launch. Early access opens to small groups in turn. |
| Founder | Alexander Andersson |
What is Caliber Email?
Caliber Email is email production software for CRM teams at consumer brands. It will turn one approved brief into a finished email, written from the brand’s own rules and built from its own blocks, with an edition for each market the brand sends to. The drafts will go to the team’s email platform for review.
Who is building Caliber Email?
Alexander Andersson is the founder of Caliber Email. He has led CRM for more than 15 years, at IKEA (Ingka Group) across 30+ markets, at Bauer Media Group and at Adobe.
He has seen the same problem in each place. One campaign idea has to become a correct, on-brand email in every market, with the right prices, legal lines and tone, and a small team does that work by hand, market by market. Caliber is his answer. A team will write one brief, and Caliber will prepare a draft for each market from the brand’s own blocks and check it against the brand’s own guide. The drafts will go to the team’s email platform for review.
What will Caliber do?
Caliber will write and build the drafts, and show its work. People decide. Two rules hold at every stage:
- A named person signs off. A score informs the decision, and it never approves an email on its own. Each email is approved by a person with a name.
- Not checked is never clear. When Caliber can’t check something, it will say so, and it will never show that check as passed.
How will Caliber work with early teams?
Caliber will open to small groups of teams in turn. Each brand starts with a paid implementation, and the six-week pilot is that implementation for that brand. Pricing is per brand, never per seat, so the whole team works in it. To join, sign up for early access and say which email platform you use.
Questions
Does Caliber Email train a model on our content?
No. Calibration configures your workspace; it doesn’t train or fine-tune a model on your content. Calibration is the setup of your brand’s own workspace, from its voice guide, rules and email blocks, so that Caliber’s score will match how your team judges its own emails.
How is Caliber Email priced?
Caliber Email is priced per brand, not per seat. The tier follows how a brand’s emails get signed off, every tier includes markets and has unlimited seats, and sends are never metered. Every brand starts with a paid implementation, and the six-week pilot is that implementation.
Which email platforms does Caliber Email integrate with?
Caliber Email has integrations with Klaviyo, Braze, Salesforce Marketing Cloud Next, Voyado, Customer.io and Iterable. The brand’s voice, rules and blocks will stay the same whichever platform the drafts go to. Tell us yours when you sign up.
Can we use Caliber Email now?
Not yet. Caliber Email is pre-launch, and early access opens to small groups in turn. Sign up with your work email, and you get one email when there’s a seat for you. Early access is for CRM teams and agencies at consumer brands.