One brief. Every market, finished.
Finished emails. In your brand. In your ESP. In every market you send to.
Caliber Email is built so that one approved brief becomes a finished email for every market a brand sends to: its language and form of address, its currency, and the legal line counsel approved, as a draft in the team’s ESP, such as Klaviyo or Braze. A named person signs off each market.
Integrations: Klaviyo · Braze · Salesforce MC Next · Voyado · Customer.io · Iterable
01 / Every market
What does a finished email in every market mean?
It means each market gets an email someone can sign off, not a translation someone still has to fix. The idea, the offer and the layout come from the one approved brief. What changes per market is what a reviewer would otherwise catch by hand.
For each market, Caliber will:
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Language
Write the copy in that market’s language, in your brand’s voice and with the form of address your brand uses there.
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Currency
Set prices in that market’s currency, written the way your style rules say.
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Legal line
Put that market’s legal line in place, the one your counsel approved, and hold the email if the line is missing or not yet confirmed.
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Links
Put the links to that market’s storefront in place.
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Blocks
Build it from your own blocks, the same ones in every market, so each edition looks like the brand.
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Brand guide
Write it from your brand guide’s rules, the same ones in every market.
What changes from market to market, and why translation alone misses it, is set out in the guide to email localization.
Guide to email localization02 / One brief, three markets
What does one brief look like in three markets?
Take a harvest launch for Holm Coffee, a fictional demo brand that sends to Denmark, Sweden and Germany. One brief, approved once, will become three drafts.
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DK · da
Ready for its approver- Currency
- DKK, kr after the amount
- Market rule
- Shipping note: free over 400 kr
- Legal line
- Holm Coffee ApS · Jægersborggade 12 · 2200 København N
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SE · sv
Held until the line is confirmed- Currency
- SEK, kr after the amount
- Market rule
- Rules for any price reduction claim
- Legal line
- Waiting for counsel to confirm
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DE · de
Ready for its approver- Currency
- EUR, € after the amount
- Market rule
- Address readers with “du”, not “Sie”
- Legal line
- Holm Coffee ApS · Impressum auf holm.example/de/impressum
The Guji harvest launch: one brief, three market drafts. Holm Coffee is a fictional demo brand; the values are illustrations.
The Swedish draft shows what “finished” has to mean: without a confirmed legal line it is not an email anyone should sign off, so it will wait. The other two markets will not wait for it.
03 / Sign-off
Who signs off each market?
A named person per market. That person knows the market, reads its draft and approves it. The score and the findings inform the decision; they never make it.
Each market, a draft in your ESP.
Each draft will arrive in your ESP, market by market, ready for your team the way it works today.
The legal line for each market comes from your counsel; Caliber never writes one.
Bring a brief you send to more than one market. Early access opens to small groups in turn.
Get early access04 / ESPs
Which ESPs does it work with?
Caliber Email has integrations with Klaviyo, Braze, Salesforce Marketing Cloud Next, Voyado, Customer.io and Iterable.
- Klaviyo
- Braze
- Salesforce Marketing Cloud Next
- Voyado
- Customer.io
- Iterable
Each of them handles several languages its own way, from language variants of one email to locales and translation tags, and none of them treats a market as more than a language. The integrations hub has a table of how each one does it.
05 / Tiers
How do the tiers work?
Caliber is licensed per brand, not per seat. The tier follows how your emails get made and signed off, and every tier includes markets; more are added one at a time without changing the tier.
The licence tiers, per brand.
Every tier has the score, drafts in your ESP and a named sign-off. Every tier has unlimited seats, so every market’s approver works in it, and sends are never metered.
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Core
Includes
The score, ESP drafts and a named sign-offMarkets included
1Seats
Unlimited -
Production
Adds
An approval step for the brand owner and each market’s approver, Journeys and a second ESPMarkets included
4Seats
Unlimited -
Scale
Adds
SSO, audit-log export and several brandsMarkets included
10, more on requestSeats
Unlimited
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Implementation, per brand.
Every brand starts with a paid implementation that sets up its brand, its markets and its ESP. For the Production tier, that is the six-week pilot.
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Extra markets.
A market beyond those a tier includes is added one at a time, and never changes the tier. The tiers side by side are on the pricing page.
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Agencies.
Agencies license per client brand, on the same tiers.
Prices are shared on the walkthrough.
What the implementation covers06 / Before the first brief
What should you prepare before the first brief?
Three things make the first brief for several markets go faster, and none of them needs Caliber.
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A brief with a section for each market.
Like the one in the email brief template.
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The legal line counsel approved for each market.
And the name of each market’s approver.
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The per-market checks your team already runs, written down.
The email QA checklist has a section for every market you send to.
Where Caliber fits
Finished emails. In your brand. In your ESP.
- Stage
- Caliber Email is pre-launch, and early access opens to small groups in turn.
- Integrations
-
- Klaviyo
- Braze
- Salesforce Marketing Cloud Next
- Voyado
- Customer.io
- Iterable
- Every market
- Caliber is being built so that one approved brief becomes a finished, on-brand draft for every market, with a named person signing off each one.
07 / Questions
Questions
Is Caliber a translation tool?
No. Caliber will write each market’s email in the brand’s voice, from the approved brief, with that market’s currency, legal line, links and form of address. A translation is one step of that. The product is the finished draft a market’s approver can sign off.
We send in one market today. Which tier fits?
The tier follows how your emails get made and signed off, not how many markets you send to. Core includes one market, the score, ESP drafts and a named sign-off. If your emails pass a brand owner or several approvers, Production adds that approval step. A new market is added when it comes, without changing the tier.
Does Caliber write our legal lines?
No. Each market’s legal line comes from your counsel. Caliber will put it in place in the email. A market whose line is missing or not yet confirmed will be held, and the other markets go ahead.
Can each market have its own approver?
Yes. Every tier has a named sign-off, and the approval step on Production and Scale gives each market its own approver. Every tier has unlimited seats, so no approver needs a seat of their own.
Bring a brief you send to more than one market.
Early access opens to small groups in turn. Tell us which ESP you send from and how many markets you send to.