Voyado in several languages and markets.

By Alexander Andersson · Updated 1 Nov 2026 · Voyado's docs checked 1 Nov 2026

How does Voyado handle email for several markets?

Through marketing groups and Design Studio: you build one base email and localize a variant for each marketing group, and each contact receives their group's variant [1][7]. In the classic editor, localization meant duplicate emails and one automation flow per market; the new workflow uses one email activity for all markets. The editors run side by side, and classic emails do not migrate automatically [5].

The help centre is still called Voyado Engage; current articles call the product Customer Engagement [1]. Voyado describes itself as built for European retailers, with offices across Sweden and in London, Amsterdam and Munich [17]. Its examples read Nordic: one names a group "Finland: Swedish" [3].

What does a Voyado marketing group control?

Almost everything a market differs by, except the words. You create groups in Config Hub, under the Administration cog. A Default group already exists and cannot be removed [3]. A group can cover several countries but only ever has one language, because one variant goes to the whole group [2].

Groups start as Draft, so you can localize emails before contacts are assigned. An active group takes new contacts at once and re-sorts existing ones overnight; setting it to Inactive deletes it for good [4]. Change groups sparingly: a new country, language or priority on an active group re-sorts every contact [3].

Which marketing group does each contact get?

The first one, in priority order, whose country and language match the contact; anyone who matches none lands in Default [2][4]. The contact fields behind this are countryCode, in ISO 3166-1 alpha-2, and lang, in ISO 639-1. Voyado's developer docs say lang exists because some countries, such as Belgium, use more than one language [6]. Use the standard language attribute, not a custom one [5]. A contact who is added or updated is sorted at once [2].

Two consequences follow. A language group with a poorly filled lang attribute ends up too small or empty [3]. And Default is not your home market: it holds whoever matched nothing, so configure its product feed and base URL too, as Voyado advises [3].

How does localization work in Design Studio?

You design once and localize per group. Design mode builds the shared base message: modules, layout and styling. Localization mode adjusts it for one marketing group at a time: translate copy, replace images, update links, or hide modules that do not apply in that market [7]. Text, image and link changes stay in the selected group [8].

Inheritance is the part to understand. Every variant inherits updates from the base message until someone edits that element in Localization mode. After that, later Design mode changes no longer reach it in that market [7]. A globe icon marks localized elements, and Revert localization restores an element to the base design. Reverting the top Email Settings node reverts most of the email, all but the sender settings and subject line [7].

Does Voyado translate emails for you?

Yes, with Bonnie, Voyado's AI, on the Extended AI add-on. Voyado's product updates list AI Translations in Design Studio as generally available for Extended AI customers on 2 Sep 2026, and for all Design Studio channels on 13 Oct 2026 [13]. Setup happens in Config Hub, under Language & tone rules: a brand voice, set generally or per market, and a glossary of terms that Bonnie applies exactly as written [11].

You translate to all included markets or to one marketing group. Manual edits in a market stay in place when you retranslate, unless you tick Replace existing translations, which overwrites them [10]. Text inside images is not translated [10]; merge tags and personalization fields are left unchanged [12]. Treat Bonnie's output as a draft and review each market before you publish.

How do you keep legal lines and footers per market in Voyado?

In a synced footer module, localized per marketing group. A synced module pushes saved changes everywhere it is used, except in content already sent [9]. Voyado notes that headers and footers are usually the modules saved as synced, and each module can carry localized content per group [8][1].

That reach cuts both ways: one saved edit to a synced footer reaches every market that uses it, reviewed or not [9]. And a legal line follows the market, not the language. A Swedish speaker in Finland needs the Finnish company line, which is why countries that share a language can still need separate groups [2].

The unsubscribe page is the other piece. Its standard text appears in the visitor's browser language, with English as the fallback. Custom text shows in one language only [14].

How do prices and currencies work per market?

Through each group's product feed and formatting. Prices from a product feed or an order follow the group's culture setting or a custom price format [15]. Feeds should use standard tags such as price, sale_price and name [5]. One exception: the Reward voucher reminder data source does not support local currency, so with several currencies use the Reward voucher data source instead [15].

One sendout for all markets, or one per market?

Voyado's design favours one sendout with a variant per group, instead of a sendout per market, and statistics now show each variant's marketing group [2][7]. Holm Coffee is a fictional demo brand. Its fixture has three markets, with three languages, three currencies and different price-reduction rule scopes. Mapped to Voyado:

The trap sits in inheritance. Change the offer headline in Design mode after someone localized the Swedish headline, and Sweden keeps the old offer while Denmark and Germany change [7]. A workable rule: localize copy freely, but when an offer, price or legal line changes, check every variant by hand. The rule scopes above are fixture data, not legal advice.

Where do reviews happen in Voyado?

In Design Studio, before you publish. Test Mail sends a test to your team, and Preview with Data shows dynamic content [16]; a segmentation can also feed the preview [13]. The last published version is the one that sends. Recipients are segmented from one hour before the local send time, and an edit published mid-send reaches only later batches and markets [16].

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